Nedstat and Cheetahmail announce partnership

Amsterdam, 27 November 2008 - Experian CheetahMail, a leading global provider of E-mail marketing services, and Nedstat, a leading provider of web analytics, have joined forces to offer seamless integration of their products. Online marketers can significantly improve campaign conversion by creating highly targeted messages based on behavioral data.

The newly formed partnership enables joint customers to get accurate, real-time insights into how recipients of E-mail campaigns behave after they have clicked through and landed on the website. Valuable information such as number of E-mails sent, bounces, open rate and click-through rate can be monitored and analysed directly in Sitestat in combination with on-site behaviour and conversion. With the simple drag and drop feature, users can select visitor groups that did not convert and send these back to CheetahMail Evolution for targeted re-mailings.

"The integration with Sitestat adds a true benefit to our E-mail services” says Loic Dilly, Product Manager at Experian CheetahMail. “Our customers can get an in-depth insight into what visitors do after they clicked through to the website. Even better, they can now make use of behavioural data to optimize campaign conversion."

Michiel Eielts, VP Partnerships at Nedstat says: "Using online behavior data for targeting campaigns has proven to significantly increase conversions. Our development team has done a wonderful job in truly embedding this advanced feature in Sitestat and making it extremely easy to use for any marketing professional.”

The partnership is facilitated through Sitestat’s RING™ integration platform which provides a dedicated framework for any type of online marketing application. Using open standards like SOAP, HTTP and others to communicate with the integration partners, it enables data to be passed directly from independent marketing applications into Sitestat and back.

In addition to the CheetahMail integration, Nedstat has developed partnerships with a number of online marketing software vendors across different categories such as E-mail marketing, Performance measurement, Video platforms, Onsite search & navigation, Content management systems, Bid management and other.

The integration is directly available to all joint customers of Sitestat and CheetahMail.

About CheetahMail
Experian CheetahMail is a provider of email marketing and customer intelligence solutions. Its customer base includes Barclays, Discovery Communications, Sears and Wyndham Hotels. Founded in 1998 and acquired by Experian in 2004, CheetahMail is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne.