Nedstat provides behavioural insights for Berge und Meer

Frankfurt am Main, 10 February 2009 - Nedstat, leading provider of web analytics, announces that Berge & Meer, one of Germany’s leading online travel specialist, has selected Nedstat to gain greater insight into visitor behaviour on their portal www.berge-meer.de and a large number of partner websites. Using Nedstat’s high-end solution Sitestat, Berge & Meer will be able to optimise user experience and maximise return from online investments

Berge & Meer Touristik GmbH is Germany’s most successful direct tour operator. Since their foundation in 1978 the company has become market leader, with an organisation that has grown to more than 400 employees. Berge & Meer offers their services to numerous companies from other sectors, allowing them to offer trips to their own customers while benefiting from the profound expertise and support that Berge & Meer is providing.

Since the internet channel plays a major role in the sales and distribution strategy of Berge & Meer, an in-depth analysis of users’ online search and booking behaviour is vital to maximise online conversion and overall success. Berge & Meer has chosen Nedstat for its proven competence, the extensive reporting and segmentation capabilities of Sitestat and the high-level, local support.

"Our network of more than 130 online shops demands a highly efficient approach and profound know-how in translating user data into meaningful information", says Timm Richter, Managing Director of Berge & Meer. "Our objective is to bring the data of all sites together in a single dashboard and at the same time gather in-depth insight into user behaviour on page and product level, to optimise our offering progressively.

Ralf Haberich, Head of Marketing Europe at Nedstat says: "Since consumers are increasingly used to doing their travel research and bookings online, they are sophisticated and demand not only an attractive offering but also a high ease-of-use. By using Sitestat, Berge & Meer will get a clear insight into the preferences and behaviour of their users to improve their offer, increase bookings and maximise returns."

About Berge & Meer
"Four-star travel for two-star prices" – This is the philosophy upon which Berge & Meer was founded in 1978. Today, the tour operator is the number one among direct travel suppliers in Germany. Th