Nedstat partners with Brightcove

Amsterdam, 22 December 2008 - Nedstat, leading provider of video analytics, has partnered with Brightcove, a leading online video platform, to offer accurate, real-time insight into how visitors interact with streaming content on the Brightcove platform. Nedstat customers can start measuring their streaming content instantly, after simply activating the Stream SenseTM code in the Brightcove player.

The partnership, part of the Brightcove Alliance global partner program, provides joint customers with in-depth insight on video consumption, behaviour and advertising effectiveness of all videos, including those distributed through viral sharing and syndication. This includes unique video duration, most repeated content, fast forward, rewind, number of replays, click behaviour during advertising messages and errors.

Broadcasters, publishers and other major media companies are able to optimise length, placement and message of their streaming content and therefore improve ROI of their online investments.

Kevin Wilson, Senior Developer at Ministry of Sound says: "The Stream Sense™ integration on the Brightcove platform was one of the swiftest ones I have experienced. As Stream Sense™ provides real time data I could see user behaviour on our Brightcove player instantly."

"We are delighted to have realised this collaboration with Brightcove", says Michiel Eielts, VP Partnerships at Nedstat. "Joint customers are now able to better respond to the preferences of their audience and clearly determine the impact of streaming video on their online business."

In addition to the Brightcove integration, Nedstat has developed partnerships with a number of online marketing software vendors across different categories such as email marketing, performance measurement, video platforms, on-site search and navigation, content management systems and several others.

The integration is immediately available to all joint customers of Sitestat and Brightcove.

About Brightcove
Brightcove is the leading online video platform used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. Our on-demand platform is used by hundreds of professional publishers to power online video initiatives that reach over a hundred million Internet users every month.

The Brightcove Alliance is a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove.