Nedstat appoints new Managing Consultant UK

Kerrie Neale joins expanding consultancy team

London, 9 July 2008 - Nedstat is pleased to announce the appointment of Kerrie Neale to the position of Managing Consultant for Nedstat UK. Kerrie will head the Nedstat Consultancy team in its commitment to take the online business and communication of Nedstat customers to a higher level.

Kerrie’s appointment follows her successful role with AOL UK as Senior Manager Business Intelligence. Her vast experience in working with data landscapes and advanced customer behaviour techniques and applying these data to improve business objectives should bring important value to the Nedstat clients.

Nedstat’s consultancy activities focus on the optimal use of online analytics for better business decisions. The European consultancy team has in two years grown to 22 professionals that have successfully concluded a wide range of client projects leading to significant improvements in results such as lead generation, conversions, content delivery and return on online investments.

Kerrie Neale said: "I see this as an exciting opportunity to make a contribution to such a well established and effective brand. Nedstat’s resources in Europe are extensive and offer the possibility to develop and cement critical client relationships in a way that cannot be rivaled in the market today."

Ade Adeosun, Head of Sales UK, commented: "With the online channel rapidly gaining importance in marketing programs, companies must sharpen performance and reporting requirements as well. We are very happy that Kerrie has joined our expanding team and will put her vast experience to use for our clients."