Nedstat helps manage bmibaby’s continuing online growth

bmibaby set to fly even higher with Nedstat

London, 9 January 2008 - bmibaby, the airline with tiny fares, has selected Nedstat to provide comprehensive web analytics for bmibaby.com.

After a thorough review process, Nedstat was chosen by bmibaby as it was impressed by the analytic company’s extensive reporting capabilities and exceptional levels of consultancy. Nedstat already plays a pivotal role in the online travel world and its services will allow bmibaby to track customer behavior and optimize user navigation. The data obtained will also enable the airline to measure the impact of their external marketing initiatives such as affiliate and search marketing campaigns.

Ian Stewart, E-commerce Manager bmibaby.com said: "At bmibaby.com our online performance is core to our future growth strategy. Our relationship with Nedstat will play an important part in this, enabling us to not only track visitors across the countries in which we operate and monitor the success of campaigns, but also to provide meaningful insight into our user’s behaviour which feeds directly into our sales and e-commerce plans."

Steve Wind-Mozely, General Manager UK, Nedstat, said: "Nedstat is delighted to have secured this relationship with bmibaby - we are looking forward to bringing our expertise in the travel sector to the airline, in order to optimise their online operations. Through this partnership we hope to enable bmibaby to improve target offers and marketing campaigns."

The complete service offering of Nedstat will also mean that bmibaby will benefit from UK support, consultancy and a complete training package for all users.

About bmibaby
bmibaby was established in March 2002 and is now one of the UK's fastest growing low cost airlines operating 918 flights a week from four UK bases: Birmingham, East Midlands, Cardiff and Manchester to 29 destinations: Aberdeen, Alicante, Amsterdam, Barcelona, Belfast International, Bordeaux, Cork, Edinburgh, Faro, Gdansk, Geneva, Glasgow International, Jersey, Knock, Krakow, Lisbon, Madrid, Malaga, Marseille Provence, Milan (Bergamo), Murcia, Newquay, Nice, Palma, Paris (CDG), Perpignan, Prague, Rome (Fiumicino) and Warsaw.

For more information about bmibaby, please visit www.bmibaby.com.