IDG chooses Nedstat

Global leader of IT publications optimises web channel

Frankfurt, 20 May 2008 - IDG Germany, best performing subsidiary of the worldwide leading provider for IT publishing, research, exhibitions and conferences, has selected Nedstat to provide comprehensive web analytics for their leading websites.

IDG has implemented Sitestat on the portals www.pcwelt.de, www.gamestar.de, www.macwelt.de and www.computerwoche.de to help optimise visitor behaviour and website content. After a thorough review process, Nedstat was chosen by IDG because of its full service offering, including customised reporting, a personal support programme and high-level consulting services.

"In order to achieve sustainable results and long term optimisation, the analytics solution needs to be fully integrated into our company’s business processes. Nedstat’s highly professional team ensured that the implementation was mapped to our business success factors which will allow a fast return from our web analytics investment", says Matthias Riedinger, technical head of IDG’s online channel. "The exceptional usability of the web analytics tool, Sitestat, facilitates a broad acceptance and high level of usage within our organisation."

Christian Elsner, Country Manager of Nedstat Germany: "Nedstat is delighted to have formed this long-term relationship with IDG. We are looking forward to sharing our expertise in the media sector with IDG, in order to optimise their online operations".

About IDG Germany
IDG is the world's leading technology media, research and event company. Founded in 1964, IDG offers the widest range of media options which reach more than 140 million technology buyers in 90 countries representing 95% of worldwide IT spending.

IDG's diverse product and services portfolio spans five key areas including online publishing, events and conferences, print publishing, market research and global marketing solutions. IDG Germany is the most successful company within the IDG group. Started in 1974 with the Computerwoche, IDG Germany now covers almost every IT target group with its publications. For more information, please visit www.idgmedia.de.