Measuring Multimedia Content in a Web 2.0 World

Eric T. Peterson of Web Analytics Demystified and Michiel Berger, Chief Innovations at Nedstat explore the emerging direct measurement model for multimedia content by examining several common business cases for deploying video.

Providing a new set of definitions and key performance indicators (KPIs) the paper is designed to help companies effectively track their investment in video based content.

The white paper is available for free download. If you want to know more about measuring online media with Stream Sense™, call us on +44 (0)20 7841 1536 or fill in the form and we will contact you today.

In connection with the white paper release Nedstat has organized an Expert Forum titled Streaming Media on the move where Eric Peterson will hold the keynote presentation based on the findings of the white paper. The event will take place on April 1, in London. Please register here.