Nedstat and Blue Billywig start partnership

Measuring the effectiveness of online video

Amsterdam, 13 February 2008 - Blue Billywig, supplier of integrated video solutions, has joined forces with Nedstat to offer a real-time solution providing insight into the viewing behaviour of people watching online streaming media. At present the commercial value of online videos is mainly determined by the number of video starts. The new joint solution makes it possible to measure how long a video has actually been watched, at what moment the viewer presses fast forward and when the stream is abandoned.

While a video is playing, measurement data is generated at 28 different points. This information can be integrated with Nedstat’s web statistics, making it possible to determine whether visitors spend more time on a website when they are offered online videos. The solution is based on Stream Sense™ by Nedstat and is fully integrated with the Blue Billywig video productline. By combining the data of the advertisement and web systems in the Video Dashboard of Blue Billywig, it is possible to measure and evaluate editorial effectiveness as well as costs and revenues of online videos.

The solution was recently implemented for Wegener NieuwsMedia, a large publisher of regional newspapers in the Netherlands. Harald Diesveld, Business Development Manager at Wegener MediaVentions, commented: "With Stream Sense, the Wegener internet portals now have real-time insight into the effectiveness of online videos. This information is of great value to the editorial team, as they can now even better respond to the wishes of our audience. It also allows our marketeers and sales departments to approach advertisers much more effectively."

About Blue Billywig
Blue Billywig delivers software and implementation services for the management and publication of audiovisual content, with solutions that range from Webplayers to turn-key Video platforms, including hosting. The solutions of Blue Billywig are unique in their ease of use, performance and seamless integration into existing content management systems of all kind. With its products, Blue Billywig can help customers to increase their viewing time by combining and crossing media channels such as internet, mobile and digital TV. For more information, please go to www.bluebillywig.com/eng.