SDL Tridion and Nedstat sign strategic partnership

Integrated software brings Web Content Management (WCM) closer to interactive marketing

Amsterdam, 18 March 2008 - SDL Tridion, a leading global provider of Web Content Management (WCM) software solutions and a division of SDL, the leader in global information management (GIM), today announces it signed a formal partnership with Nedstat, European leader in web analytics. The partnership includes an integrated tag management approach of SDL Tridion R5.3 and Sitestat, the core web analytics product of Nedstat. The integrated web analytics software is called the 'Sitestat Enabler'.

The signed partnership follows from SDL Tridion’s strategic focus on Interactive Marketing where understanding customers’ online behavior is crucial. Erik Aeyelts Averink, President Product & Solutions of SDL Tridion: "SDL Tridion provides the solutions to deploy and manage multiple websites. We offer our customers easy management, lower TCO, and brand consistency for their multiple websites and online channels. The Sitestat Enabler brings immediate benefits to joint customers using the power of Modular Templating in R5.3. We have built template building blocks for the various tags of Nedstat."

"For these global businesses knowing how web visitors behave forms the basis of effective management of the online marketing process. By including the various tags of Nedstat in our content management system we allow joint customers to easily drag and drop web analytics code or page tagging directly into the content management templates."

The tag management capability of Sitestat Enabler saves organizations time and costs in integrating and maintaining tags, whilst the business user benefits from the decreased time to market for understanding customer behavior over web sites.

Aeyelts Averink: "The Web Content Management System of SDL Tridion enables businesses to control their brand worldwide and convey their message consistently to a global audience through the right channels and in the local language. By making website analytics straightforward and accessible, Nedstat enables users to improve the effectiveness and profitability of their online communication. This partnership and the integrated software is a perfect bridge between Web Content Management and online marketing management."

Michael Kinsbergen, CEO of Nedstat; "With SDL Tridion’s new Sitestat Enabler, implementation time of the Sitestat code and error possibilities are brought down to a minimum. Online Managers have almost immediate access to the detailed online behavior reports of their customers, prospects and other visitors."

The Sitestat Enabler will be provided to joint customers free of charge and will become available for download via the SDL Tridion Forum shortly.

About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 430 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.co.uk.