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Nedstat cooperates with leading analysts and visionaries to provide insights into emerging trends and latest developments in online marketing. You can download the publications free of charge below.

The Truth about Mobile Analytics
Eric T. Peterson highlights the opportunities of the mobile internet and exposes the challenges associated with mobile analytics. The paper serves as a guide for companies considering an investment in the mobile channel. The findings of the whitepaper will be presented by Eric T. Peterson in an exclusive live webcast on June 23, from 10.00 - 10.45 CET.
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Integrating Web Analytics with Email Marketing to Improve Campaign Performance
A commissioned study conducted by Forrester Consulting on behalf of Nedstat on the role of web analytics in email marketing optimisation. The study unveils that marketers integrating web analytics data with email marketing applications can generate nearly four times more revenue and 18 times greater net profits compared with marketers using simple untargeted mailings.
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Measuring Multimedia Content in a Web 2.0 World
Eric T. Peterson of Web Analytics Demystified and Michiel Berger, Chief Innovations at Nedstat explore the emerging direct measurement model for multimedia content by examining several common business cases for deploying video. Providing a new set of definitions and key performance indicators (KPIs) the paper is designed to help companies effectively track their investment in video based content.
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