Streaming media on the move

With the explosive popularity of online video, organisations continue to shift major marketing spend towards this new channel. However, the technology
to determine the success of these investments is largely lacking.

Together with Eric T. Peterson, leading Web Analytics expert and internationally known author of ‘Web Analytics Demystified’, Nedstat has developed the emerging direct measurement model for multimedia content.

Nedstat invites you to join the Online Media Expert Forum

Keynote speaker Eric T. Peterson will present his recently published White paper Measuring Multimedia Content in a Web 2.0 World, which introduces new definitions and KPIs designed to help companies effectively track their investment in video-based content.

Guest speakers G-Cap Media Plc and Ministry of Sound will talk about their strategy of deploying streaming media and its impact on their business.

Check the agenda or register now