PUIG Prestige chooses Nedstat

Web analytics leader helps to optimise websites

Paris, 22 May 2008 - PUIG Prestige, the fragrance and luxury cosmetics sector of multinational PUIG Beauty and Fashion Group, has chosen Nedstat to optimise the online performance of their main brands Paco Rabanne, Nina Ricci and Carolina Herrera. Nurun, PUIG’s interactive agency, supported the selection and will help improve their online marketing strategy.

PUIG Prestige and Nurun chose Nedstat because its Sitestat software and services fulfilled all requirements in delivering an in-depth and central insight into the companies’ return on investment of online activities. 'We were looking for a reliable and real-time web analytics tool, which allowed us to identify and understand our visitors’ online behaviour and gain insight into their response to our online campaigns. In addition, we needed a partner with a strong focus on innovation to support us with the deployment of our digital strategy long term’, says Anne-Sophie Nicou, Director Communication Interactive, PUIG Prestige.

Laurent Barat, Marketing Consultant at Nurun, continues: "Sitestat’s ease of use was crucial for us. We are impressed with its capability to switch to several languages instantly, the possibility to easily share our reports across the organisation and the ability to update excel files in just one click."

Jean-Marc Merazian, Country Manager of Nedstat France concludes: "Nedstat is delighted to have secured this relationship with Group PUIG. Through this partnership we hope to enable our client to improve targeted offerings and marketing campaigns."